Search Engine Marketing

Search engines show two different kinds of results: natural rankings and sponsored rankings. Both are critical internet marketing channels that need to be considered for any organization with a website. The natural rankings are free through Search Engine Optimization while the sponsored rankings are bid for through Pay-Per-Click Advertising.

Search Engine Optimization

Ideally search engine optimization planning begins with the design of your site. Understanding the keywords that you want to be searched under can be incorporated into the content and the structure of your website. It is far easier to implement keywords into a website at the point when it is being constructed than having to go back and redo the work.

We begin by understanding your marketing plans and objectives. Next, we research your competitors so that we can do it better and put you ahead of them. Much of the work can be done internally with our coaching or we can do the work for you. Contact us to find out more about some of our success stories in search engine optimization.

Pay-Per-Click Advertising

Search engine users who are in the purchase mode of the buying cycle are increasingly looking first to the sponsored listings. This is due to the fact that the companies advertising in this section are paying for the ad with the intent to make a sale or acquire a lead. That's why it is important to have a pay-per-click program for your company. While natural rankings are based on a long list of various website attributes that are run through an extensive algorithm, sponsored rankings are more straightforward and much easier to have your ad appear on the first page.

We specialize in pay-per-click advertising and are certified with both Google and Yahoo.